Calvin Cordozar Broadus, Jr., also known to the world as Snoop Dogg, has obtained new management.
The multitalented rapper and businessman announced that he officially appointed his wife, Shante Broadus, to his executive team as his official manager. Snoop’s spouse is the owner of and oversees Boss Lady Entertainment (BLE), and she got her initial start when she managed the early part of her husband’s career.
“Shante has been guiding my career behind the scenes from day one,” says Snoop Dogg in a written statement. “She has always been my final gut check with all my decisions, and I wouldn’t be where I am today without her. I am grateful to have her as my official manager, helping to build the Snoop Dogg empire together.”
Shante will bring her vast knowledge of the industry to expand Snoop Dogg’s existing ventures in her new role. She will also cultivate and fortify all upcoming deals across the cannabis, spirits, gaming, music, brand partnerships, touring, licensing, and TV/film space. Shante is also overseeing diGGital doGG, home to exclusive mobile apps, video games, and a proprietary animation pipeline.
“The industry at large is seeing a major shift in more representation of Black women in key executive roles. I am excited to enter this official position, helping to expand Snoop’s wide-ranging empire further,” said Shante Broadus. “I have been by Snoop’s side for over two decades, so together with the rest of the team, our goal is to strengthen Snoop’s legacy as a brand with the loyalty and trust of our guidance that has made Snoop who he is today.”
Shante will be handling the following upcoming projects: Mt. Westmore, Snoopermarket, Snoop Dogg’s Triller Fight partnerships, the Snoop Youth Football League, Snoop’s highly anticipated summer tour, and more. She also is writing her first book, Paid the Cost to be the Boss Lady. This memoir will chronicle her life in the public eye and all the lessons she has learned along the way.